Sophie Dekkers - UK Country Director, easyJet

SOPHIE-DEKKERS-45Sophie has led easyJet in the UK as UK Country Director for the last 2 years. In this role she is responsible for driving the airline's commercial success and strategic direction in the UK, including over 120 aircraft and £2.8bn revenue.  

Sophie has been with easyJet since 2007 in a variety of roles including UK Commercial Manager, working alongside BCG when Carolyn McCall joined to review the company strategy, and then as Head of Change Management leading the delivery of the strategy. Following this she took on the role of Head of Business Proposition providing the strategic direction for attracting more business passengers to easyJet.

Sophie started her career as a graduate at Millward Brown before moving on to be a Director at Cambridge Market Research, focusing on retail strategy.


An Interview with Sophie Dekkers

Best thing about your job?

The variety! One day I'm meeting Nicola Sturgeon or the Queen, the next I'm crunching numbers and deciding which exciting new destination we're going to start operating to next.

Phrase you live by?

'No regrets' - give everything a go, make life exciting and rewarding

Signature dish?

Sushi - with some lovely fresh Scottish salmon of course (although I've tried and I'm hopeless at making it myself, I leave that to the experts!)

What would you be doing if you weren’t doing what you’re doing?

I always wanted to be an F1 driver, but realistically I'd be more likely to be a pilot.

What one thing would change tourism in Scotland for the better?

The biggest change would be getting rid of APD (Air Passenger Duty), not only to increase international inbound tourism, but also stimulating demand from the rest of the UK - it never ceases to amaze me how many people I speak to in other parts of the UK have never been to Scotland! 

If you could only have 5 albums on your iMusic, what would they be?

  1. We The Generation by Rudimental
  2. New Eyes by Clean Bandit
  3. Blood by Lianne La Havas
  4. A Head Full of Dreams by Coldplay
  5. Pentatonix by Pentatonix

Best idea you’ve had all week?

To take my 3 yr old daughter swimming at the weekend so she was so exhausted she actually slept through that night (a very rare occurrence!)

Define success

For me success is about inspiring people to achieve more than they thought possible

What’s the next flight you’re getting on?

Flying back home to London this evening (with easyJet of course... today we're operating 64 flights into Scotland from the UK and rest of Europe!)